diff --git a/hc/accounts/middleware.py b/hc/accounts/middleware.py
index dd20e6de..7e84dc46 100644
--- a/hc/accounts/middleware.py
+++ b/hc/accounts/middleware.py
@@ -1,4 +1,4 @@
-from hc.accounts.models import Profile
+from hc.accounts.models import Profile, Project
 
 
 class TeamAccessMiddleware(object):
@@ -9,15 +9,16 @@ class TeamAccessMiddleware(object):
         if not request.user.is_authenticated:
             return self.get_response(request)
 
-        teams_q = Profile.objects.filter(member__user_id=request.user.id)
-        teams_q = teams_q.select_related("user")
-        request.get_teams = lambda: list(teams_q)
+        projects_q = Project.objects.filter(member__user_id=request.user.id)
+        projects_q = projects_q.select_related("owner")
+        request.get_projects = lambda: list(projects_q)
 
-        request.profile = Profile.objects.for_user(request.user)
-        request.team = request.profile.team()
+        profile = Profile.objects.for_user(request.user)
+        if profile.current_project is None:
+            profile.current_project = profile.get_own_project()
+            profile.save()
 
-        request.project = request.profile.current_project
-        if request.project is None:
-            request.project = request.team.user.project_set.first()
+        request.profile = profile
+        request.project = profile.current_project
 
         return self.get_response(request)
diff --git a/hc/accounts/models.py b/hc/accounts/models.py
index 0d57324c..91d7fd12 100644
--- a/hc/accounts/models.py
+++ b/hc/accounts/models.py
@@ -233,6 +233,13 @@ class Profile(models.Model):
 
         q.update(next_nag_date=timezone.now() + models.F("nag_period"))
 
+    def get_own_project(self):
+        project = self.user.project_set.first()
+        if project is None:
+            project = Project.objects.create(owner=self.user)
+
+        return project
+
 
 class Project(models.Model):
     code = models.UUIDField(default=uuid.uuid4, editable=False, unique=True)
@@ -242,12 +249,17 @@ class Project(models.Model):
     api_key_readonly = models.CharField(max_length=128, blank=True)
     badge_key = models.CharField(max_length=150, unique=True)
 
-    def num_checks_available(self):
-        owner_profile = Profile.objects.for_user(self.owner)
+    def __str__(self):
+        return self.name or self.owner.email
 
+    @property
+    def owner_profile(self):
+        return Profile.objects.for_user(self.owner)
+
+    def num_checks_available(self):
         from hc.api.models import Check
         num_used = Check.objects.filter(project__owner=self.owner).count()
-        return owner_profile.check_limit - num_used
+        return self.owner_profile.check_limit - num_used
 
 
 class Member(models.Model):
diff --git a/hc/accounts/views.py b/hc/accounts/views.py
index 4b68a59b..809430af 100644
--- a/hc/accounts/views.py
+++ b/hc/accounts/views.py
@@ -76,9 +76,8 @@ def _make_user(email):
 def _ensure_own_team(request):
     """ Make sure user is switched to their own team. """
 
-    if request.team != request.profile:
-        request.team = request.profile
-        request.project = request.user.project_set.first()
+    if request.project.owner != request.user:
+        request.project = request.profile.get_own_project()
 
         request.profile.current_team = request.profile
         request.profile.current_project = request.project
@@ -271,9 +270,8 @@ def profile(request):
                 profile.team_name = form.cleaned_data["team_name"]
                 profile.save()
 
-                for project in request.user.project_set.all():
-                    project.name = form.cleaned_data["team_name"]
-                    project.save()
+                request.project.name = form.cleaned_data["team_name"]
+                request.project.save()
 
                 ctx["team_name_updated"] = True
                 ctx["team_status"] = "success"
@@ -454,7 +452,7 @@ def switch_team(request, target_username):
         return HttpResponseForbidden()
 
     request.profile.current_team = target_team
-    request.profile.current_project = target_team.user.project_set.first()
+    request.profile.current_project = target_team.get_own_project()
     request.profile.save()
 
     return redirect("hc-checks")
diff --git a/hc/api/management/commands/sendalerts.py b/hc/api/management/commands/sendalerts.py
index 1217a077..bf3755a3 100644
--- a/hc/api/management/commands/sendalerts.py
+++ b/hc/api/management/commands/sendalerts.py
@@ -20,8 +20,8 @@ def notify(flip_id, stdout):
     stdout.write(tmpl % (flip.new_status, check.code))
 
     # Set dates for followup nags
-    if flip.new_status == "down" and check.user.profile:
-        check.user.profile.set_next_nag_date()
+    if flip.new_status == "down":
+        check.project.owner_profile.set_next_nag_date()
 
     # Send notifications
     errors = flip.send_alerts()
diff --git a/hc/api/transports.py b/hc/api/transports.py
index 95834303..29421de6 100644
--- a/hc/api/transports.py
+++ b/hc/api/transports.py
@@ -42,7 +42,7 @@ class Transport(object):
         return False
 
     def checks(self):
-        return self.channel.user.check_set.order_by("created")
+        return self.channel.project.check_set.order_by("created")
 
 
 class Email(Transport):
diff --git a/hc/front/views.py b/hc/front/views.py
index efd040c5..30d7903d 100644
--- a/hc/front/views.py
+++ b/hc/front/views.py
@@ -97,14 +97,14 @@ def my_checks(request):
         request.profile.sort = request.GET["sort"]
         request.profile.save()
 
-    checks = list(Check.objects.filter(user=request.team.user).prefetch_related("channel_set"))
+    checks = list(Check.objects.filter(project=request.project).prefetch_related("channel_set"))
     sortchecks(checks, request.profile.sort)
 
     tags_statuses, num_down = _tags_statuses(checks)
     pairs = list(tags_statuses.items())
     pairs.sort(key=lambda pair: pair[0].lower())
 
-    channels = Channel.objects.filter(user=request.team.user)
+    channels = Channel.objects.filter(project=request.project)
     channels = list(channels.order_by("created"))
 
     hidden_checks = set()
@@ -173,7 +173,7 @@ def switch_channel(request, code, channel_code):
     check = _get_check_for_user(request, code)
 
     channel = get_object_or_404(Channel, code=channel_code)
-    if channel.user_id != check.user_id:
+    if channel.project_id != check.project_id:
         return HttpResponseBadRequest()
 
     if request.POST.get("state") == "on":
@@ -248,7 +248,7 @@ def add_check(request):
     if request.project.num_checks_available() <= 0:
         return HttpResponseBadRequest()
 
-    check = Check(user=request.team.user, project=request.project)
+    check = Check(user=request.project.owner, project=request.project)
     check.save()
 
     check.assign_all_channels()
@@ -411,7 +411,7 @@ def _get_events(check, limit):
 def log(request, code):
     check = _get_check_for_user(request, code)
 
-    limit = check.user.profile.ping_log_limit
+    limit = request.project.owner_profile.ping_log_limit
     ctx = {
         "check": check,
         "events": _get_events(check, limit),
@@ -426,7 +426,7 @@ def log(request, code):
 def details(request, code):
     check = _get_check_for_user(request, code)
 
-    channels = Channel.objects.filter(user=check.user)
+    channels = Channel.objects.filter(project=check.project)
     channels = list(channels.order_by("created"))
 
     ctx = {
@@ -470,7 +470,7 @@ def channels(request):
             channel = Channel.objects.get(code=code)
         except Channel.DoesNotExist:
             return HttpResponseBadRequest()
-        if channel.user_id != request.team.user.id:
+        if channel.project_id != request.project.id:
             return HttpResponseForbidden()
 
         new_checks = []
@@ -481,20 +481,20 @@ def channels(request):
                     check = Check.objects.get(code=code)
                 except Check.DoesNotExist:
                     return HttpResponseBadRequest()
-                if check.user_id != request.team.user.id:
+                if check.project_id != request.project.id:
                     return HttpResponseForbidden()
                 new_checks.append(check)
 
         channel.checks.set(new_checks)
         return redirect("hc-channels")
 
-    channels = Channel.objects.filter(user=request.team.user)
+    channels = Channel.objects.filter(project=request.project)
     channels = channels.order_by("created")
     channels = channels.annotate(n_checks=Count("checks"))
 
     ctx = {
         "page": "channels",
-        "profile": request.team,
+        "profile": request.project.owner_profile,
         "channels": channels,
         "enable_pushbullet": settings.PUSHBULLET_CLIENT_ID is not None,
         "enable_pushover": settings.PUSHOVER_API_TOKEN is not None,
@@ -512,11 +512,11 @@ def channels(request):
 @login_required
 def channel_checks(request, code):
     channel = get_object_or_404(Channel, code=code)
-    if channel.user_id != request.team.user.id:
+    if channel.project_id != request.project.id:
         return HttpResponseForbidden()
 
     assigned = set(channel.checks.values_list('code', flat=True).distinct())
-    checks = Check.objects.filter(user=request.team.user).order_by("created")
+    checks = Check.objects.filter(project=request.project).order_by("created")
 
     ctx = {
         "checks": checks,
@@ -531,7 +531,7 @@ def channel_checks(request, code):
 @login_required
 def update_channel_name(request, code):
     channel = get_object_or_404(Channel, code=code)
-    if channel.user_id != request.team.user.id:
+    if channel.project_id != request.project.id:
         return HttpResponseForbidden()
 
     form = ChannelNameForm(request.POST)
@@ -575,7 +575,7 @@ def remove_channel(request, code):
     # user may refresh the page during POST and cause two deletion attempts
     channel = Channel.objects.filter(code=code).first()
     if channel:
-        if channel.user != request.team.user:
+        if channel.project_id != request.project.id:
             return HttpResponseForbidden()
         channel.delete()
 
@@ -587,7 +587,7 @@ def add_email(request):
     if request.method == "POST":
         form = AddEmailForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="email")
+            channel = Channel(user=request.project.owner, kind="email")
             channel.project = request.project
             channel.value = form.cleaned_data["value"]
             channel.save()
@@ -607,7 +607,7 @@ def add_webhook(request):
     if request.method == "POST":
         form = AddWebhookForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="webhook")
+            channel = Channel(user=request.project.owner, kind="webhook")
             channel.project = request.project
             channel.value = form.get_value()
             channel.save()
@@ -660,7 +660,7 @@ def add_pd(request, state=None):
             return redirect("hc-channels")
 
         channel = Channel(kind="pd", project=request.project)
-        channel.user = request.team.user
+        channel.user = request.project.owner
         channel.value = json.dumps({
             "service_key": request.GET.get("service_key"),
             "account": request.GET.get("account")
@@ -686,7 +686,7 @@ def add_pagertree(request):
     if request.method == "POST":
         form = AddUrlForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="pagertree")
+            channel = Channel(user=request.project.owner, kind="pagertree")
             channel.project = request.project
             channel.value = form.cleaned_data["value"]
             channel.save()
@@ -707,7 +707,7 @@ def add_slack(request):
     if request.method == "POST":
         form = AddUrlForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="slack")
+            channel = Channel(user=request.project.owner, kind="slack")
             channel.project = request.project
             channel.value = form.cleaned_data["value"]
             channel.save()
@@ -744,7 +744,7 @@ def add_slack_btn(request):
     doc = result.json()
     if doc.get("ok"):
         channel = Channel(kind="slack", project=request.project)
-        channel.user = request.team.user
+        channel.user = request.project.owner
         channel.value = result.text
         channel.save()
         channel.assign_all_checks()
@@ -767,7 +767,7 @@ def add_hipchat(request):
             return redirect("hc-channels")
 
         channel = Channel(kind="hipchat", project=request.project)
-        channel.user = request.team.user
+        channel.user = request.project.owner
         channel.value = response.text
         channel.save()
 
@@ -812,7 +812,7 @@ def add_pushbullet(request):
         doc = result.json()
         if "access_token" in doc:
             channel = Channel(kind="pushbullet", project=request.project)
-            channel.user = request.team.user
+            channel.user = request.project.owner
             channel.value = doc["access_token"]
             channel.save()
             channel.assign_all_checks()
@@ -860,7 +860,7 @@ def add_discord(request):
         doc = result.json()
         if "access_token" in doc:
             channel = Channel(kind="discord", project=request.project)
-            channel.user = request.team.user
+            channel.user = request.project.owner
             channel.value = result.text
             channel.save()
             channel.assign_all_checks()
@@ -933,7 +933,7 @@ def add_pushover(request):
             return redirect("hc-channels")
 
         # Subscription
-        channel = Channel(user=request.team.user, kind="po")
+        channel = Channel(user=request.project.owner, kind="po")
         channel.project = request.project
         channel.value = "%s|%s|%s" % (key, prio, prio_up)
         channel.save()
@@ -956,7 +956,7 @@ def add_opsgenie(request):
     if request.method == "POST":
         form = AddOpsGenieForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="opsgenie")
+            channel = Channel(user=request.project.owner, kind="opsgenie")
             channel.project = request.project
             channel.value = form.cleaned_data["value"]
             channel.save()
@@ -975,7 +975,7 @@ def add_victorops(request):
     if request.method == "POST":
         form = AddUrlForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="victorops")
+            channel = Channel(user=request.project.owner, kind="victorops")
             channel.project = request.project
             channel.value = form.cleaned_data["value"]
             channel.save()
@@ -1024,7 +1024,7 @@ def add_telegram(request):
         chat_id, chat_type, chat_name = signing.loads(qs, max_age=600)
 
     if request.method == "POST":
-        channel = Channel(user=request.team.user, kind="telegram")
+        channel = Channel(user=request.project.owner, kind="telegram")
         channel.project = request.project
         channel.value = json.dumps({
             "id": chat_id,
@@ -1055,7 +1055,7 @@ def add_sms(request):
     if request.method == "POST":
         form = AddSmsForm(request.POST)
         if form.is_valid():
-            channel = Channel(user=request.team.user, kind="sms")
+            channel = Channel(user=request.project.owner, kind="sms")
             channel.project = request.project
             channel.name = form.cleaned_data["label"]
             channel.value = json.dumps({
@@ -1071,7 +1071,7 @@ def add_sms(request):
     ctx = {
         "page": "channels",
         "form": form,
-        "profile": request.team
+        "profile": request.project.owner_profile
     }
     return render(request, "integrations/add_sms.html", ctx)
 
@@ -1082,7 +1082,7 @@ def add_trello(request):
         raise Http404("trello integration is not available")
 
     if request.method == "POST":
-        channel = Channel(user=request.team.user, kind="trello")
+        channel = Channel(user=request.project.owner, kind="trello")
         channel.value = request.POST["settings"]
         channel.save()
 
diff --git a/hc/payments/views.py b/hc/payments/views.py
index 3fbc7d49..c4acfd6b 100644
--- a/hc/payments/views.py
+++ b/hc/payments/views.py
@@ -21,7 +21,7 @@ def get_client_token(request):
 
 
 def pricing(request):
-    if request.user.is_authenticated and request.profile != request.team:
+    if request.user.is_authenticated and request.user != request.project.owner:
         ctx = {"page": "pricing"}
         return render(request, "payments/pricing_not_owner.html", ctx)
 
@@ -35,9 +35,11 @@ def pricing(request):
 
 @login_required
 def billing(request):
-    if request.team != request.profile:
-        request.team = request.profile
+    if request.project.owner != request.user:
+        request.project = request.profile.get_own_project()
+
         request.profile.current_team = request.profile
+        request.profile.current_project = request.project
         request.profile.save()
 
     # Don't use Subscription.objects.for_user method here, so a
diff --git a/templates/base.html b/templates/base.html
index 922d3efb..349c2b31 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -116,15 +116,15 @@
                 <li class="dropdown">
                     <a id="nav-email" href="#" class="dropdown-toggle" data-toggle="dropdown" role="button">
                         {% if check %}
-                            {{ check.user.profile }}
+                            {{ check.project.owner.profile }}
                         {% else %}
-                            {{ request.team }}
+                            {{ request.project }}
                         {% endif %}
                         <span class="caret"></span>
                     </a>
                     <ul class="dropdown-menu">
-                    {% with teams=request.get_teams %}
-                        {% if teams %}
+                    {% with projects=request.get_projects %}
+                        {% if projects %}
                         <li class="dropdown-header">{{ request.user.profile }}</li>
                         <li>
                             <a href="{% url 'hc-switch-team' request.user.username %}" class="active">Checks</a>
@@ -134,10 +134,10 @@
                         <li><a href="{% url 'hc-profile' %}">Account Settings</a></li>
                         <li role="separator" class="divider"></li>
 
-                        {% for team in teams %}
-                        <li class="dropdown-header">{{ team }}</li>
+                        {% for project in projects %}
+                        <li class="dropdown-header">{{ project }}</li>
                         <li>
-                            <a href="{% url 'hc-switch-team' team.user.username %}">Checks</a>
+                            <a href="{% url 'hc-switch-team' project.owner.username %}">Checks</a>
                         </li>
                         <li role="separator" class="divider"></li>
                         {% endfor %}
diff --git a/templates/front/my_checks_desktop.html b/templates/front/my_checks_desktop.html
index ee07540d..f94eefab 100644
--- a/templates/front/my_checks_desktop.html
+++ b/templates/front/my_checks_desktop.html
@@ -2,7 +2,7 @@
 <table
     id="checks-table"
     class="table"
-    data-status-url="{% url 'hc-status' request.team.user.username %}">
+    data-status-url="{% url 'hc-status' request.project.owner.username %}">
     <tr>
         <th></th>
         <th class="th-name">
diff --git a/templates/payments/pricing_not_owner.html b/templates/payments/pricing_not_owner.html
index 75294d35..d489f2c3 100644
--- a/templates/payments/pricing_not_owner.html
+++ b/templates/payments/pricing_not_owner.html
@@ -11,10 +11,10 @@
             <div class="col-md-12">
                 <div class="jumbotron">
                     <p>
-                        You are currently viewing team <strong>{{ request.team }}</strong>.
+                        You are currently viewing project <strong>{{ request.project }}</strong>.
                     </p>
                     <p>
-                        To manage this team, please log in as <strong>{{ request.team.user.email }}</strong>.
+                        To manage this team, please log in as <strong>{{ request.project.owner.email }}</strong>.
                     </p>
 
                     <br />